Category Archives for "Retail"

Feb 24

Sports Authority Plans to File Chapter 11 Bankruptcy

By Cale Loken | Retail

One of the nations largest Sporting Goods Retailers Plans Reorganization

Sports AuthorityIt has been reported and speculated that the Sporting Goods giant, Sports Authority would soon file Chapter 11 as they have debt coming due within the week that they may not be able to pay. They had missed a $20 Million debt payment that was due a month ago and laid off 100 employees, mostly from their corporate office, so the warning signs were there. Ahead of the bankruptcy filing, Sports Authority is trying to work out a deal with creditors for a loan to get the company through bankruptcy, and line up liquidators for the 150 to 200 stores it plans to close, one of the people said this week. I’m hearing that number is in the 140 range of store closings out of the 450 stores nationwide.

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Jun 02

Retail Ad Spending Accounts for More than 1/5 of Digital Ad Dollars

By Cale Loken | Online Marketing , Retail

Retail Ad Spending Grows in Digital Ads

“US retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of 12.3% over the 2014-to-2019 period forecast by eMarketer. Despite a gradual leveling off of spending increases, retail will remain the leader among industries when it comes to digital ad spending during this timeframe, according to a new eMarketer report, “The US Retail Industry 2015: Digital Ad Spending Forecast and Trends,” part of our “Digital Ad Spending Benchmarks by Industry” report series.”

Retailers are investing heavily in search at $6.18 Billion this year.  Digital Video Ads are becoming a bigger part of the spend as well, with retailers investing more than $1.55 Billion, which is more than any other industry.

Traditional marketing and advertising is getting trumped by digital and the trends will continue into the future.

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