Category Archives for "Online Marketing"

Dec 03

A Review of Constant Contact

By Cale Loken | Online Marketing , Reviews

A Full Review of Constant Contact

Review of Constant Contact Email MarketingConstant contact is a user-friendly software that allows users to create diverse user templates. With hundreds of templates to choose from you don’t have to spend time designing emails from scratch. If you’re new to the services offered in email marketing, Constant Contact offers personal coaching so you can learn how to market effectively.

The Good

Contact Management

Constant Contact offers tools to make it easy for you to stay in touch with your subscribers. Constant Contact is a perfect choice for email marketing and businesses that already have a large contact list. There are multiple methods to uploading contacts. You can upload a spreadsheet or text file. You can import contacts from Gmail or Microsoft Outlook. If you’re already using an online customer management service, Constant Contact provides you tools to export your contacts into a single list. You also have the option to enter your contacts in manually. Overall Constant Contact makes it easy to get your customer data lists into the system so you can start on your first campaign. Constant Contact allows users to schedule emails and newsletters to your readers as they sign up and after subsequent actions such as on certain dates or a subscriber’s birthday. You can monitor how your recipients are handling your emails through reports that show whether an email was open, bounced, or even forwarded.

Continue reading

Sep 27

Donald Trump’s Website Title Tags Constantly Changing

By Cale Loken | Online Marketing

Title Tags Are Changing on DonaldJTrump.com, Constantly

It is fairly well known that title tags on a website are extremely important, including one of the most important ranking signals on an entire website. Experts claim that title tags are about 1/5th the amount of importance on a page. Donald J Trump for President has gone most of the campaign season with the standard Make America Great Again! | Donald J Trump For President, but more recently they are trying to capitalize on events and goals.

A few days ago, the people managing DonaldJTrump.com changed their title tag to this:
Presidential Debate Title Tag

Then today, they went to this:
Trump Title Tag

The problem with this is that it isn’t going to do much, the website isn’t going to suddenly rank for “presidential debate” on Google because of this change. The solution should have been to create a page, with strong content on the website for these terms that are happening, which would give them the ability for the pages to rank individually for each of these searches. I’m sure the Trump digital team has some smart people and maybe there is something I’m missing, just thought this was an interesting tactic to try without creating specific pages.

Dec 21

A Couple Great Marketing Tools

By Cale Loken | Google , Online Marketing , Technology

marketing toolsThere are several tools that are essential to being an digital marketing consultant, so I wanted to offer them here:

Majestic.com – Majestic is a great tool to help determine how trust worthy a site is on Google. They offer Trust and Citation Flow ranking for each site based on mostly back links. Also, they categorize sites based on what type of anchor text and what type of sites are linking to a particular site. Majestic can be a great tool to find out what sites your competitors linked to, to find back linking opportunities. Plan I use is the lowest plan which is $149 for 3 months.

Continue reading