Learn More About Google AMP
Earlier this year Google announced the rollout of Accelerated Mobile Pages (AMP). This new project is going to have a long-term impact for search marketers and content publishers. AMP is helping websites load faster on mobile devices. The new speed is going to change a few things about how the open web works. Google has created its own version of HTML, the code that is the backbone of the web. AMP was created to help streamline mobile webpages using a common library of code. Googles data shows that users abandon websites just after three seconds if the content hasn’t loaded quickly enough; which is not just a problem for mobile user, but also for publishers who want readers to enjoy their content.
In just a short few months, Google has gotten hundreds of publishers, technology companies and even ad-tech businesses taking part in the AMP project. Webpages using AMP will load on average four times faster and use 10 times less data compared to non-AMP sites according to Google, in many cases they will even load instantly! Google says it’s seen success already. In test such as Pinterest, they found that AMP pages’ load 4 times faster. Another feature that makes AMP great, is the ability for users to swipe quickly through the search results with the ability flip from one full-page AMP story to the next. “We see this trend around people consuming content in distributed ways,” says Google’s Rudy Galfi, the AMP product manager. “People aren’t coming in through the homepage as much as they’re coming in through social media apps, like Facebook, Twitter, or Pinterest, or they’re coming in through something like Google. “The way we thought about building AMP is also how can we help publishers thrive in this environment?”